Ulta Beauty is proud to be the largest beauty retailer in the United States. Were the premier destination for cosmetics, fragrance, body, skin and haircare products. We also offer extensive services from facials, brow waxing, salon services & more, personalized to fit you. With over 25,000 products from approximately 500 beauty brands across all categories and price points, including our private label, Ulta Beauty Collection, theres always something new to discover. Whether youre looking for the freshest shade of nail color or the buzziest new moisturizer, enjoy the thrill of exploration or ask our knowledgeable associates for guidance. The possibilities are beautiful.